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Staff writer of The New Yorker and author of 11 books, including five national bestsellers, Ken Auletta is “the James Bond of the media world,” as BusinessWeek put it. His high-profile interviews and commentary have been a staple of our culture for decades, providing a roadmap for where society has been and where it’s going. In ranking him as America’s premier media commentator, the Columbia Journalism Review concluded, “No other reporter has covered the news communication business as thoroughly.”
In his award-winning “Annals of Communications,” Auletta writes on the future of media and communication, and the disruption it brings to our lives. He chronicles major events and explores the powerful people shaping the Internet, social media, television, Hollywood, newspaper, publishing and technology industries. His profiles have revealed with unique intimacy the inner-workings of such famous media personalities as Rupert Murdoch, Google’s Larry Page and Sergey Brin, Facebook’s Sheryl Sandberg and Mark Zuckerberg, Netflix’s Reed Hastings, Harvey Weinstein, Barry Diller, the editors and publisher of The New York Times, and Bill Gates. His profile of Ted Turner, “The Lost Tycoon,” won a National Magazine Award as the Year’s Best Profile.
Auletta’s latest book, Googled: The End of the World as We Know It, was a New York Times bestseller and named one of the 10 Best Books of the Year by BusinessWeek. His other national bestsellers include Greed and Glory on Wall Street, named one of the “Best books about Wall Street” by Yahoo Finance; Three Blind Mice: How the TV Networks Lost Their Way; The Highwaymen: Warriors of the Information Superhighway; and World War 3.0: Microsoft and Its Enemies.
For his 12th book, Frenemies: The Epic Disruption of the Ad Industry, and Everything Else, Auletta decided to “Follow the money” of the advertising and marketing industry, and reports on the many newspapers, magazines, TV and radio stations – as well as digital enterprises it supports. Frenemies will be released in May 2018.
Auletta’s ability to be welcomed in rarely-visited sanctums has allowed him to take readers into a judge’s chambers during the Microsoft Trials, a Murdoch and John Malone business summit negotiation, Viacom board meetings, New York Times front page deliberations, and White House communications team meetings. The stunning interviews he conducted with the federal judge who presided over the Microsoft Antitrust Case were cited by the U.S. Court of Appeals to reverse the judge’s decision.
Auletta has served as a Pulitzer Prize juror, been named a Literary Lion by the New York Public Library, has for several decades been a National Judge of the Annual Livingston Awards for Young Journalists, and was selected one of the 20th century’s top 100 business journalists by a distinguished panel of his peers.
Frenemies: Winners and Losers in the Advertising Wars
Disruption: Tales from the Media Battlefield
Disruptor — every company, from startups to Fortune 500s, wants to be one. Whether it’s Google, Apple, Netflix, Amazon, Uber, or a parade of online education upstarts, digital disruptors are everywhere. Every established company and institution nervously looks over their shoulders, aware that disruptors strike with alarming speed. Once upon a time, it took the telephone seven decades to reach half the American population; it took electricity half a century. Yet it took the Internet less than a decade to reach half the U.S. population. Even the disruptors — Microsoft, cable companies, Wal-Mart — are disrupted. A good company is optimistic. But the other dominant emotion is fear.
In “Disruption: Tales from the Media Battlefield,” Ken Auletta draws from his decades of media coverage and shares his insights into the people and teams behind the biggest disruptions of all time. How do you recognize the next big thing? Ken Auletta has the war stories to help your audience know a disruption when they see one.
From Mad Men to Math Men: Turmoil in the Advertising World
The Digital War: HOW FACEBOOK, APPLE, AMAZON, GOOGLE & MICROSOFT ARE LINKED
Leadership Is Not an Algorithm: Lessons a Journalist Has Learned
Googled: The Future of Media
Based on his book, Auletta charts how the world as we know it has ended. Google and the Web have changed the rules of the game. Auletta will discuss how Google came to be and why it has been such a disruptive force. And he will chart where Google’s future, and the future of all media, is heading.