Media columnist for The New Yorker and bestselling author of Googled and Greed and Glory on Wall Street, Ken Auletta is “the James Bond of the media world,” as BusinessWeek put it. His high-profile interviews and commentary have been a staple of our culture for decades, providing a road map for where society has been and where it’s going. In ranking him as America’s premier media commentator, the Columbia Journalism Review concluded, “No other reporter has covered the news communication business as thoroughly.”
In his award-winning “Annals of Communications" for The New Yorker, Auletta regularly provides readers with a look into the future of media and how it will change our lives. He chronicles major events and explores the powerful people shaping the internet, social media, television, Hollywood, newspaper, publishing and technology industries. His profiles have revealed with unique intimacy the inner-workings of such famous media personalities as Rupert Murdoch, Google's Larry Page, Facebook's Sheryl Sandberg and Mark Zuckerberg, Harvey Weinstein, Barry Diller, the editors and publisher of The New York Times, and Bill Gates. His profile of Ted Turner, "The Lost Tycoon," won a National Magazine Award.
His latest book, Googled: The End of The World As We Know It, was a New York Times best seller. BusinessWeek named it one of the 10 Best Books of the Year. Auletta has written four other national bestsellers: Greed and Glory on Wall Street; Three Blind Mice: How the TV Networks Lost Their Way; The Highwaymen: Warriors of the Information Superhighway; and Backstory: The Inside Business of News.
As shown in World War 3.0: Microsoft and Its Enemies, Auletta has been welcomed into rarely-visited sanctums, taking readers into a judge's chambers, a Murdoch business summit negotiation, Viacom board meetings, New York Times front page deliberations, and White House communications team meetings. The U.S. Court of Appeals cited World War 3.0 for its stunning interviews with the federal judge who presided over the Microsoft antitrust case. Auletta is currently writing a book about the advertising industry.
Auletta is a frequent guest on Charlie Rose. He has served as a Pulitzer Prize juror, been named a Literary Lion by the New York Public Library, and was selected one of the 20th century's top 100 business journalists by a distinguished panel of his peers.
- Charlie Rose Interview: Auletta on Fcaebook (2012)
- Bloomberg Surveillance: Auletta on Amazon, Google, and Apple (2013)
- Auletta at New Yorker Festival: Velocity of Change (2010)
- The Risk Behind Netflix’s Original Programming Leap (2014)
- Auletta interviews NY Times Editor Jill Abrams (2013)
- Ken Auletta Talks to CNN's Piers Morgan about Rupert Murdoch (2011)
- Ken Auletta discusses the iPad on The Charlie Rose Show (2010)
- Ken Auletta on Power Lunch (2009)
Disruptor — every company, from startups to Fortune 500s, wants to be one. Whether it’s Google, Apple, Netflix, Amazon, Uber, or a parade of online education upstarts, digital disruptors are everywhere. Every established company and institution nervously looks over their shoulders, aware that disruptors strike with alarming speed. Once upon a time, it took the telephone seven decades to reach half the American population; it took electricity half a century. Yet it took the Internet less than a decade to reach half the U.S. population. Even the disruptors — Microsoft, cable companies, Wal-Mart — are disrupted. A good company is optimistic. But the other dominant emotion is fear.
In “Disruption: Tales from the Media Battlefield,” Ken Auletta draws from his decades of media coverage and shares his insights into the people and teams behind the biggest disruptions of all time. How do you recognize the next big thing? Ken Auletta has the war stories to help your audience know a disruption when they see one.
Based on his book, Auletta charts how the world as we know it has ended. Google and the Web have changed the rules of the game. Auletta will discuss how Google came to be and why it has been such a disruptive force. And he will chart where Google’s future, and the future of all media, is heading.Read More >
- Googled: The End of the World As We Know It
- Media Man: Ted Turner's Improbable Empire
- Backstory: Inside the Business of News
- World War 3.0: Microsoft and Its Enemies
- The Highwaymen
- Three Blind Mice: How the TV Networks Lost Their Way
- Greed and Glory on Wall Street: The Fall of the House of Lehman
- The Underclass
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