From startups to Fortune 500s, every company wants to be a Disruptor. Whether it’s Google, Apple, Netflix, Amazon, Uber, or a parade of online education upstarts, digital disruptors are everywhere. Every established company and institution nervously look over their shoulders, aware that disruptors strike with alarming speed. Once upon a time, it took the telephone seven decades to reach half the American population; it took electricity half a century. Yet it took the Internet less than a decade to reach half the U.S. population. Even disruptors, like Microsoft, cable companies, and Wal-Mart, are disrupted. A good company is optimistic. But the other dominant emotion is fear.
In “Disruption: Tales from the Media Battlefield,” Ken Auletta draws from his decades of media coverage and shares his insights into the people and teams behind the biggest disruptions of all time. How do you recognize the next big thing? Ken Auletta has the war stories to help your audience know a disruption when they see one. Ken Auletta is a media columnist for The New Yorker and the bestselling author ofGoogled and Greed and Glory on Wall Street. BusinessWeek called him “the James Bond of the media world.” Contact us to arrange for Ken Auletta to speak at your next event.